Medical Aesthetics School

SUMMARY

Transforming a leading medical school’s digital presence with an optimized website and strategic SEO to attract and retain students.

In this case study, we highlight our partnership with a prominent medical school to revitalize their online presence. We streamlined their website’s backend for easier course access and membership management while enhancing its visual appeal. Our SEO strategies propelled the school to the first page of search results, driving over 200,000 users and significantly boosting annual revenue to eight figures.
PROCESS
Our team of growth-focused SEO web designers partnered with a leading medical school to bring their brand to life and streamline their website. The medical school was facing challenges in attracting new students and retaining current ones due to a cumbersome website with a confusing backend system. Our team not only developed a streamlined backend system for easy course access and membership management, but we also worked closely with the target audience to refine the website’s aesthetics. Additionally, our SEO efforts resulted in the medical school ranking on the first page of search results for all their niche keywords, which drove over 200,000 users to their website over the course of four years, with an average of a 1 minute and 30 seconds spent on the website. Thanks to our collaboration, the medical school experienced a significant boost in annual revenue, reaching an impressive eight figures in the most recent fiscal year.

Project
Overview

Year
2019 – 2022
Location
Canada & USA
Industry
Medical Aesthetics
Deliverables
Web Design, SEO, E-commerce, Membership Courses Platform
Research & Planning
Competitors Analysis, Content Planning, Keyword Research, SEO Campaign Reports, Long Term Strategies, Backlinks Research, On-Page Planning, Off-Page Planning, Technical SEO, CTA Implementations & Heat Maps
Resources & Tools
Wordpress, Figma, Adobe XD, Yoast SEO, Google Analytics, Google Search Console, Hosting